In recent years, influencers as a whole have gotten a bit of a bad rap for their behavior. But from a business perspective, we simply cannot overlook the marketing power of influencers.
Influencers are best at doing exactly that - influencing. They are able to convince their audience that they should buy the product/use the brand that they are promoting, because their audience is loyal. They trust and respect the influencer, so are considerably more inclined to purchase a product they are promoting, as opposed to some random Instagram ad.
Because of all this, influencer marketing is arguably the most powerful types of marketing available to an ecommerce store owner.
It's simple: Influence.co.
Influence.co is a website that allows brands to easily and effectively connect with influencers.
Brands can search through over 40,000 influencers on the site, ranging from micro influencers with a few thousand followers across all platforms, to huge influencers with millions of followers.
Their search feature makes it very easy to find the perfect influencer. You can also sort by followers, location, and other factors.
All influencers display links to their socials on their influence.co account, so you don't have to waste time scrolling through Instagram to find them.
Once you find the perfect influencer, you can either message them on influence.co or DM them on their social media accounts.
A campaign is a post that goes up on influence.co, where brands look for influencers to represent them. Influencers who meet the description and are comfortable with the parameters outlined in the campaign can apply for it and be accepted into the campaign.
Brands can also launch 1 campaign if they have the free plan, but unlimited if they upgrade to the paid plan. We recommend staying on the free plan, because as long as you use your free campaign intelligently, it should be enough for your business. But, if you need more, you can always upgrade.
Hopefully this helped. Please contact us and let us know your experience with influence.co. We would love to hear from you!