10 tips to grow your store's Instagram presence

Why is Instagram important?

Instagram is one of the world's most prominent social media apps. It has 1.38 billion active users around the world, meaning that a quality Instagram profile can work wonders for an ecommerce business.

Instagram also has great features like story swipe ups and bio links that redirect users to your website.

All of this means that Instagram should be an integral part of your business. But once you get it set up, how do you grow?

Keep in mind, there are plenty of methods to grow on Instagram that you should not utilize. If you want to know what to steer clear of, you can check out this article.

However, after years of running ecommerce brands and managing their Instagram accounts, I have become well versed in the most effective methods to grow on the platform. 

1. Keep your username simple

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Usernames are arguably the most important part of Instagram. It's how people connect with eachother, and how most people will find your business.